UK GDPR

Privacy policy

Last updated 6 November 2026. This notice explains how the TradesCall AI website and receptionist service handle personal information. It is not a substitute for advice on your own duties as a trade business.

Who we are

TradesCall AI is a trading name of Halo AI Services Ltd. For this website and for customers who buy the receptionist service, we are the organisation to contact about privacy. Email [email protected] or call 07830 359689. We do not publish a company number or postal address on this site. Ask by email if you need a postal contact for a formal request.

Callers and trade customers

If you ring a plumber, electrician or other trade that uses TradesCall, that business decides why it needs the job details and how it follows them up. We handle the call so the assistant can answer, take the job, book a time and send the confirmation text that business has asked for. You can ask that business about your information, and you can also email us. We will pass a caller request to the business and help it respond.

If you are the trade business, you must have a lawful reason to collect caller details and to forward your number to the service.

Information we collect

• Call and job details the assistant is set up to take: name, phone number, postcode or address, a description of the job, how urgent it is, access notes, and the appointment window.
• The appointment itself, the confirmation text, and a short record of the call so the business can see what was booked.
• What the business gives us to run the line: business name, trade, contact number, services, coverage, callout rules, and a calendar connection if they turn one on (Google Calendar, Outlook or Cal.com).
• Emails sent to [email protected], and calls to the number on this website.
• Payment status if you use a Stripe checkout link. Card numbers are entered on Stripe’s page. We do not receive the full card number.
• A note, stored only in this browser, of whether you accepted or rejected optional analytics. See the cookie policy.

Calls may be recorded for quality purposes. A call may also be transcribed or summarised so the job can be passed to the trade business. If a caller asks, the assistant can say that it is an AI receptionist and continue the booking.

How we use it

• To answer calls, book appointments and send the confirmation texts the customer has switched on.
• To set up and support the customer’s account, take payment for a plan, and deal with a cancellation or a billing question.
• To keep the service reliable and to look into misuse.
• To measure this website with Google Analytics, and only after you accept analytics on the cookie banner.

We do not sell personal information and we do not use it for advertising.

Cookies and analytics

The public site does not load Google Analytics until you choose Accept. The measurement ID is G-4MXN7GJYLR. If you reject optional cookies, analytics storage stays off. Details, including how to change your mind, are on the cookie policy.

Who else sees it

The trade business whose number was called receives the job and booking. We also use providers who host this site, carry the phone call and confirmation text, take payment (Stripe), and connect a calendar the customer enables. Google receives analytics data only if you accept. Each provider gets what it needs for that job, not a copy of everything we hold.

Some of those providers, including Google if you accept analytics, may process information outside the United Kingdom under their own privacy terms.

We may also disclose information if the law requires it, or if we sell or reorganise the business, in which case the recipient should honour this notice.

How long we keep it

We keep account, call and job information while the customer uses TradesCall and for a limited time afterwards to finish bookings, answer a complaint, or meet a legal duty such as tax and accounting rules. When a customer asks us to close the account, we delete or return the call and job content we still hold for that account, unless a law requires us to keep a record. Analytics data is kept by Google under its own retention settings for the property.

Your rights

You can ask us for a copy of your personal information, to correct it, to delete it, to restrict or object to how it is used, and, where it applies, to receive it in a portable form. Email [email protected]. We may need to confirm it is you. If you rang a trade business, we may need to involve that business because they decide how the lead is used.

You can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint. We would like the chance to put a problem right first.

Children

TradesCall is a tool for trade businesses. It is not aimed at children, and we do not knowingly build accounts for them.